Forget Healing Potions – D&D is Getting Its Own Energy Drink

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In yet another unusual collaboration for the Dungeons & Dragons brand, popular energy drink company Sneak has announced that they’re working with Wizards of the Coast to create a new official D&D energy drink. This marks another major collaboration between Sneak and Hasbro, with the two brands recently unveiling a new series of Transformers-themed beverages.

The new line up of D&D energy drinks, however, is slated for release in October 2026, with official flavors and packaging designs to be released in the next few months. Below, we crack open and chug down all the details.

What are Sneak Energy Drinks?

Sneak is a UK-based brand that produces a line of low-calorie energy drinks that allegedly increase focus and alertness without the typical crash associated with sugar-heavy beverages. The drinks contain natural caffeine along with a wide range of vitamins and minerals. They’re also usually sold in powdered form inside plastic containers, although they have also released some canned beverages.

First launched in 2018, the company has since grown in popularity (particularly among the video game community) and has done a number of collaborations with major IPs, including most recently launching a series of drinks as a tie-in to the new season of Marvel’s Daredevil: Born Again TV show on Disney+. In September 2025, the company also released their Rings of the Elderbunny line, which was inspired by Lord of the Rings, D&D and the fantasy genre as a whole and also featured tie-in products such as a a wizard-themed drink shaker and a computer mousepad shaped like a fantasy map.

What are the new Sneak D&D Energy Drinks?

So far, details have not yet been released as to what flavors will be included in the collaboration and what the final product will look like. We do know that they will be released in October and will likely be in the usual powder and will Sneak’s iconic bunny mascot as well as the official D&D logo.

Sneak and Wizards of the Coast are expected to make a larger announcement sometime by the end of this spring (we’ll update this page once we know more).

Have there been any previous D&D Energy Drinks?

Believe it or not, this isn’t the first energy drink to feature the D&D brand. In fact, in 2024 Boston America Corp (which produces a wide range of branded beverages and candy) produced a cherry lime energy drink known as the Dungeons & Dragons Hero’s Potion of Power.

These particular drinks were sold in two-packs and featured the new iconic “Ancient Red” painting by Larry Elmore from the 1983 D&D Basic box set.

Final thoughts

In recent years, we’ve seen some pretty odd D&D brand collaborations, including officially licensed Hawaiian shirts, mystery meats, press on nails and beer, so adding energy drinks into the mix isn’t that big of a stretch.

We’ll be keeping a close eye on the new D&D collaboration with Sneak in the days ahead and will try and get our hands on a taste of the new energy drinks closer to launch. In the meantime, you can learn more on the official Sneak website.

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